DALLAS, TX – Lori’s Gifts is proud to announce another impactful year in the fight against breast cancer, raising an incredible $80,058.57 through its Breast Cancer Awareness (BCA) campaign in 2024.
Throughout the month of October, every Lori’s Gift Shop featured eye-catching pink displays showcasing high-quality BCA products. Guests could purchase these items to show their support in style or gift them to friends, co-workers, and loved ones. In addition, customers were invited to make donations at the cash register, with 100% of those donations given directly to Susan G. Komen. As part of this campaign, Lori’s Gifts donated 20% of the sales from all BCA products to Susan G. Komen, a Dallas-based charity dedicated to breast cancer research, screening, treatment, and education.
“This campaign is close to our hearts, and we are incredibly grateful for the generosity of our guests and team members,” said Douglas Lane, Chief Merchandising Officer at Lori’s Gifts. “It’s an honor to contribute to such a vital cause and make a meaningful impact in the lives of those affected by breast cancer.”
Susan G. Komen shared their gratitude for the partnership on LinkedIn, stating: “This past year, our partner Lori’s Gifts stocked their shelves in hospital gift shops nationwide with pink products to inspire those facing breast cancer. A portion of these proceeds generously benefitted Komen’s mission to end breast cancer forever, totaling $80,058! Ending breast cancer takes all of us, and we are so grateful to the community hospitals throughout the country that are dedicated to breakthrough breast cancer research and vital patient support.”
The success of this year’s Breast Cancer Awareness (BCA) campaign reflects Lori’s Gifts ongoing dedication to fostering awareness and contributing to the fight against breast cancer. Each year, the campaign continues to grow in both participation and impact, thanks to the generosity of customers, the hard work of the Lori’s Gifts team, and the invaluable support of the Susan G. Komen foundation.
Lori’s Gifts Shops provide a diverse selection of both practical and enjoyable products, ensuring a convenient and pleasant shopping experience for patients, their families, hospital staff, and volunteers. With modern design elements, the store features three distinct areas—Gifts, Fashion, and Marketplace—offering a wide range of expanded products. Lori’s is dedicated to bringing joy and comfort to every individual who enters the doors of our partnering hospitals.
